MarCom promotes the people, programs and research of the College of Engineering. The team is part of the college administration and reports directly to the dean.
Resources are available for all staff, students and faculty within the college. Below, you can make a MarCom request or find useful toolkits and information.
Creation of ads, brochures, fliers, invitations, postcards, event programs, posters, proposals
Coverage of stories that strategically promote the university, college and its departments
Services for MarCom-managed sites – college, news, departments, academic programs, capstone, mining school
Creation of e-newsletters, invitations, event promotions, fundraisers
Campaigns for Google search/display and social media – primarily for student recruitment and college awareness
Posts for the college's accounts – Instagram, Facebook, LinkedIn, YouTube
Primarily coverage of events for the college and its units for use in student recruitment, public awareness, website updates and research proposals
Creation of department and unit logos, academic program graphics, booth banners and decor, PPT presentations, T-shirts and giveaways
Promotion of upcoming events and announcements in the college's weekly bulletin
Many people are interested in your work and how it benefits our lives and environment. Interviews with university, local and national media can be a very effective, budget-friendly way to get the message out about your work.
This is an increasingly information-overloaded world, and the public places great value on having knowledge based on facts. Who better than a UA Engineering expert to get out there and offer insight?
You typically only get one shot at getting your point across in a media interview. It's possible to get it right first time – if you are prepared and relaxed.
The American Association for the Advancement of Science (AAAS) has a couple of useful primers for faculty, staff and students who need to do a media interview. Both these documents are recommended reading.
If you are preparing for a radio or TV interview, read this:
To make that interview go smoothly, read this:
